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Featured News Releases
Ten Years Hence: Robbie Kellman Baxter, The Membership Economy
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Robbie Kellman Baxter -- Membership Expert
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Ten Years Hence: Robbie Kellman Baxter, The Membership Economy
Freemium works best in three scenarios:
Topics:
Consulting
,
Strategy
,
Retention
,
Membership
,
Keynote Speaking
,
SaaS
,
Subscription Marketing
About:
Robbie Kellman Baxter is a consultant, a keynote speaker and the bestselling author of "The Membership Economy" (McGraw-Hill 2015) and the forthcoming book "The Forever Transaction" (McGraw-Hill 2020). She is globally recognized as the leading expert on membership models and subscription pricing. Clients have included Netflix, Electronic Arts, the NBA and the Wall Street journal, as well as dozens of venture-backed companies. Over the past 18 years, Baxter's firm, Peninsula Strategies has advised nearly 100 organizations in over 20 industries on topics including growth strategy, customer retention, pricing and customer success.
Recent News Releases
Date
Headline
Participant Name
03/17/2020
Ten Years Hence: Robbie Kellman Baxter, The Membership Economy
Robbie Kellman Baxter -- Membership Expert
11/17/2019
Freemium works best in three scenarios:
Robbie Kellman Baxter -- Membership Expert
Blog Posts
Date
Headline
Participant Name
08/05/2024
Retention Teams Think in Tactics vs. Subscription CEOs Think in Strategy
Robert Skrob -- Subscription Membership Retention Expert
03/13/2023
5 Keys to Subscription Growth
Robert Skrob -- Subscription Membership Retention Expert
01/16/2023
Do THIS, not THAT
Robert Skrob -- Subscription Membership Retention Expert
01/02/2023
How to Increase Annual Billing Renewal Rates
Robert Skrob -- Subscription Membership Retention Expert
12/19/2022
Twitter’s Big Subscription Opportunity
Robert Skrob -- Subscription Membership Retention Expert
12/05/2022
3 Myths that Slow Subscription Growth
Robert Skrob -- Subscription Membership Retention Expert
11/28/2022
Hacks to Simplify Subscription Growth
Robert Skrob -- Subscription Membership Retention Expert
11/21/2022
3 Myths of Subscription Businesses
Robert Skrob -- Subscription Membership Retention Expert
11/07/2022
Annual Subscription Renewal
Robert Skrob -- Subscription Membership Retention Expert
10/31/2022
Small Project – Big Result
Robert Skrob -- Subscription Membership Retention Expert
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